Prescribed Fire

Smokey Bear

Only You Can Prevent Wildfires

Smokey Bear: A Symbol of Wildfire Prevention

Smokey Bear is the face of the longest-running public service advertising campaign in U.S. history. Since 1944, Smokey has been a national icon for wildfire prevention, delivering a timeless message that still rings true today: "Only You Can Prevent Wildfires.”

This powerful slogan reminds us that we all share the responsibility of protecting our lands, homes, and communities from wildfire.

Painter Rudy Wendelin, who grew up in Ludell, Kansas, and worked as an illustrator for the Forest Service in 1933, was the mastermind behind Smokey Bear’s human-like appearance—complete with ranger hat and blue jeans—and helped ensure his message, “Only YOU can prevent wildfires,” endured for generations.
Painter Rudy Wendelin, who grew up in Ludell, Kansas, and worked as an illustrator for the Forest Service in 1933, was the mastermind behind Smokey Bear’s human-like appearance—complete with ranger hat and blue jeans—and helped ensure his message, “Only YOU can prevent wildfires,” endured for generations.

Bring Smokey Bear to Your Event

Smokey Bear regularly shares his wildfire prevention message with audiences across Kansas. Smokey visits are fun, educational, and a great way to spark lifelong lessons about fire safety!

If you’d like Smokey to visit your:

  • Classroom
  • Library
  • Youth program
  • Community event

Request a Smokey Bear appearance by filling out our event request form.

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How to Reduce Wildfire Risk Around Your Home

Want to learn what you can do at home to reduce wildfire risk? Learn tips and resources to make your property safer and more fire resilient.

Preparing your Home for Wildfire 
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Contact Us

Have questions about Smokey Bear or wildfire prevention in Kansas? Reach out to our Fire Prevention Specialist.

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